Business intelligence / Sales analytics
Sales Performance Analytics Dashboard
Review revenue, profit and product performance across customer segments, countries and time trends.
Business question
How do revenue and profitability vary by product, customer segment, country and time?
Data
Sales, unit, profit and margin measures, compared by customer segment, country, product and time.
Approach
- 01Review overall sales, units and profit measures
- 02Compare segment and country contributions
- 03Compare product performance
- 04Review the sales trend over time
Analysis
The dashboard reports total sales, units sold, profit and margin, with segment, country, product and time comparisons.
What I builtPower BI sales dashboard with revenue, profitability, segment, country, product and time views.
Key findings
- 01
The dashboard totals 118.73M in sales, 16.89M in profit and a 14% profit margin.
- 02
Government and Small Business segments contributed about 44% and 35% of sales, respectively.
- 03
The United States and Canada were the top-performing countries.
- 04
Paseo was the top-performing product.
Business context
Government and Small Business accounted for about 79% of sales in this dataset; that mix provides a clear segment-level view for ongoing reporting.
Dashboard view
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